织机制造专家

Lynn：Speaking of innovation ，I think your company will lay much emphasis on innovation .How did you do it？
 

记者：说到创新，我想意达公司应该是特别注意产品创新，那公司是怎样做到的？
 

Mr. Rogora:  We are pointing very much on innovation. We have more than 50 people in Italy in the R&D department, more than 20 in Switzerland and there are also some colleague here in China that are working in the R&D. The strength of our company is that we are able to put together all these experiences in all our companies that are spread all around the world, and to take out the best of their knowledge and to apply to our looms the best level of innovation.
 

MrRogora：我们公司确实特别注重创新。我们的研发部团队庞大，意大利有50多人，瑞士有20多人，在中国呢，也有大批同事致力于研发部这一块。有这样的团队是我们发展进步的重要支持，我们可以整合世界资源，吸收经验，共同创新，把我们的生产水平像更高层次提升。
 

Lynn ：I notice that your company has built a new logo ，what does it mean ，can you explain for us？
 

记者：我们看到意达现在起用了一个新标示。其背后想传递怎样的一个理念？
 

Mr. Rogora: Yes, in this exhibition we decided to launch our new logo.  let’s say that it is the old name  of our group: Itema. We redesigned that, making it more simple and more direct in order to communicate to people that we are practical guys; we look for simplicity, reliability and performance of our machines. This is our aim.

　　Moreover than this, we had since today different brands on which we were marketing our products. We had the brand of Sultex, that is our Swiss company which is specialized on projectile looms and then we have the brands Vamatex and Somet that were specialized in air-jet and rapier looms. We unify all these brands under our company name, and now you will see in our stand that all our machines are marketed with the name of Itema, because we want to communicate that this is the name of our group, that we are a very solid and international group. As I said before, put in these machines, that we are identifying with the Itema brand, all the experiences and all the developments and researches that we did in the three brands that we had before. So we will from now on put on the market machines under the brand of Itema that represents the globality of our group, not only the brands we were marketing before.

　　MrRogora：是的，在本次展会中我们启用了自己的新标志，但名字还是我们集团的名称：意达。 意达的新标志更加简洁明了，代表了其公司形象的同时，也代表了意达能针对多变的织造需求提供简便可行的解决方案，这也是我们的一个目标和宗旨。除此以外，意达织造以最严格的质量要求而生产出的附件，能全范围的覆盖各种需要，我们以前有不同的品牌我们瑞士公司的苏泰丝品牌，专门与片梭织机；专门与喷气织机和剑杆织机的范美特和舒美特品牌。 我们联合了这三个品牌而成为了一个品牌，”Itema”.所以从现在开始，我们在这个新标志的名义下，我们代表的是一个国际团队，不在是以前单纯意义上的市场。同时，所以我们相对以前来说，更加着力于全球市场，规模也在不断扩大。我们想以这个名字作为我们集团的名称，因为我们是一个非常坚固的国际团队。
 

Lynn：It’s the third day of this exhibition，according to the audience reflection，your products should be a big surprise for them，and what is their reflection？